Partnering With IRFU Charitable Trust A Great Way For Businesses To Be Associated With Irish Rugby
Below article is from our Corporate Media Partner Business Plus – click here to view the original article on BusinessPlus.ie.
An audience of corporate supporters turned out to listen to double Grand Slam-winning Ireland U20s head coach Richie Murphy speak at the IRFU Charitable Trust Corporate Friends Networking Breakfast on Friday morning.
Taking place at the Sandymount Hotel, adjacent to the Aviva Stadium, the breakfast was attended by representatives from a number of Corporate Friends of the charity, which primarily supports former rugby players living with life-changing injuries.
Murphy, U20s captain Gus McCarthy and lock Diarmuid Mangan discussed their Six Nations triumph, during which they overcame a vastly more experienced French side, as well as their ambitions for the delayed World Rugby U20 Championship, which takes place in South Africa this summer.
“At the start of the year, we laid down that we wanted to win the Six Nations, which we did, I think the next step is to go to South Africa and try and win the World Cup,” said Mangan. “It would be unbelievable for an Irish U20s team to do that. You have to have a lot of ambition in rugby, and that’s our next goal.”
The team will gather next week ahead of warm-up games in June, with Murphy stating that the aim for the training camp is to “put the Six Nations to bed and move on” to the World Cup, which he described as his main goal from the start of the year. “We haven’t had a junior World Cup since 2018, so [the goal] was to get these guys on a journey all the way through the season and finish up in Cape Town, so a lot of plans, a lot of stuff is going on in the background.”
McCarthy and Mangan also indulged in a little school rivalry, with Mangan saying his Newbridge side would have “definitely” beaten McCarthy’s Blackrock College team when they were younger.
Speaking about the event, IRFU Charitable Trust chairperson Michael Whelan said the charity was trying to get the Trust’s hundreds of Corporate Friends to “activate their association” within their organisations and networks to build awareness. “If you love rugby, what we want to do is bring people who love rugby into the family, and we see all these people as not just people who are spending money with us, but we want them to be part of it and support our initiatives, and for them to bring that message back to their staff and customers,” he said. “If we can get a small number of extra companies to sign up, that’s our ambition and initiatives like today and other events help us to do that.”
The Trust’s care team looks after around 35 players across the island of Ireland, liaising with them and their families to identify their needs around mobility, education and other areas. The charity has in recent months installed lifts in a number of former player’s houses and also assisted with the purchase and modification of vans to make them more accessible.
The event was hosted by Sandymount Hotel owner John Loughran who spoke extensively about his family’s connection to Irish rugby in the decades since his parents first opened the hotel as a four-bedroom B&B in 1955. He described the decision to become a Corporate Friend of the IRFU Charitable Trust as a “no-brainer” and an easy way for businesses and organisations to associate themselves with the unprecedented success of Irish rugby. “The rugby brand is currently very strong. Everybody wants to be connected with the Grand Slam wins at U20s and senior level, but to have your company connected with a brand like that is a no-brainer from a commercial point of view,” he said. “Even beyond that, there are a lot of businesses that benefit from rugby by taking clients to matches and entertaining them, and it’s not a big ask to give back by trying to support guys who have been injured through the sport.”
Corporate Friends of the IRFU Charitable Trust including Arthur Cox, Bank of Ireland, Coen Steel, Get Broadcasting, Pinergy, and Quilter Cheviot and more were all represented at the event, and guests got to take photos with the Six Nations and Triple Crown trophies, which were on display.
Paul Henderson, CEO of DMG Media Ireland, the Trust‘s media partner, said: “DMG has been a partner of the IRFU Charitable Trust for many years with our consumer brand Extra.ie. “We are honoured to extend this partnership through BusinessPlus.ie onto the corporate sector and look forward to helping bring Irish businesses and the IRFU Charitable Trust closer together in the coming years.”
Details of how to sign up to become a Corporate Friend can be found on the IRFU Charitable Trust website.